About Us
More than 100 years of Fixing Fuel
In the 100+ years of the company's history, Bell Performance has undergone name changes (from Bell Laboratory to Bell Additives to Bell Performance) while developing products for all ranges of applications - from cars, trucks and home furnace systems to small and large industrial systems and even enormous power companies.
The know-how of Bell Performance has improved performance and reliability for consumers and businesses located across the United States, Canada and around the globe. And while Bell Performance continually explores new concepts and solutions to fuel problems, the primary focus never varies: to provide customers with the very best value-added solutions to meet their fuel, performance and lubrication needs.
Bell Performance has its roots dating back to 1909 when Robert J. Bell, a prolific inventor with over seventy patents, introduced history's inaugural fuel additive. This additive was designed to enhance the engine performance of the newly introduced Model T automobile, which had begun mass production just a year earlier.
By 1927, as the automotive industry burgeoned, Robert Bell expanded the scope of his additive's utility by creating methods to effectively mix water with gasoline. This innovation, named "Mix-I-Go," marked a significant milestone, with the water-suspending additive formulation as well as a gasoline/water blend named "Mix-I-Go Hydrofuel" being retailed at service stations across the nation. This marked the emergence of the first additive of its kind.
In 1939, Mr. Bell relocated to Florida from Virginia and soon established Bell Laboratory. The 1950s saw further strides, with Mr. Bell developing additional pioneering multifunctional treatments for heavy fuel oil (Atom-Ix) and diesel fuel (Dee-Zol), both gaining traction nationwide. Sadly, Mr. Bell passed away in 1956, leaving behind a legacy of innovative contributions to the fuel industry.
In 1987, the company rebranded as "Bell Additives," having already established a satisfied customer base nationwide. Expanding its reach in the 1980s and 1990s, it ventured into international markets and pioneered the revolutionary X-tra Lube oil treatment.
By 2006, the company completed a 21st-century transformation, adopting the name "Bell Performance" along with a new image. It introduced a comprehensive range of single-function, issue-targeting treatments for diesel, bio-diesel, and ethanol-related problems that emerged in the late 2000s.
Today, with over a century of experience, Bell Performance remains unparalleled in delivering value to a diverse customer spectrum, offering high-quality, commercial-grade fuel treatments. Its clientele spans from large industries and businesses to everyday individuals, all relying on Bell Performance due to its commitment to excellence in performance.
