Over 500,000 people show up for the 10-day event that rivals the Sturgis Rally in South Dakota as the most popular motorcycle event in the United States.
There's plenty of racing going on, with Supercross, Short Track and AMA Pro races going on over multiple days.
The world's largest Harley Davidson dealership, Bruce Rossmeier's in Daytona, takes full advantage of Bike Week with its "Destination Daytona" event that's truly a rally within the rally. If you're heading to Bike Week, you won't want to miss that one.
The Broken Spoke Saloon and Iron Horse Saloon both offer rocking music and plenty of "biker rowdyness" that's all in good fun.
Many of the top bike manufacturers will give you free demo rides of their latest and best models at the Daytona Speedway. Where else can you find that?
Whether you're heading to Bike Week or not, check out our free resource guideline to Taking Care of Your Motorcycle, Bell Performance's guide to motorcycle maintenance and making your two-wheel investment perform its best for its longest.